Live-Virtual Event
22-23 April 2021
Medallion Club, Marvel Stadium,
VIC, 3008, Melbourne, AU

Live-Virtual Event
16-17 September 2021
Marvel Stadium,
VIC, 3008, Melbourne, AU

Summit Program

22-23 April 2021 | Medallion Club, Marvel Stadium, VIC, 3008, Melbourne. AU

Hear from
Learn from
Connect to
 Industry Leaders & Experts

The summit will be presented on 22-23 April, 2021 due to the ongoing COVID-19 outbreak. We regret the short notice of this postponement and any inconvenience caused. We look forward to seeing you at the summit in February. In the meantime we will keep you up to date on all news, timeline updates, and additional information for this business summit. 

10:20 - 10:50

FUTURE PROOF! THE WINNING FORMULA THAT TURNS IDEAS INTO INNOVATION

Want to know how to generate practical ideas that will grow your business? Judy will present the steps to unlock your team’s creativity and harness the power of your audience. Then with a little magic turn them into ideas to drive innovation. Stop following and start leading. It’s the secret sauce to winning in business.
JUDY CELMINS

Co-Founder & Marketing Director- Engage4Insights

10:40 - 11:20

UNTANGLING YOURSELF FROM YOUR BUSINESS…TO FREE YOU BOTH

Owning a business should offer an amazing level of freedom. Unfortunately, it often just offer amazing levels of work and stress. When the owner is tied to their business, when it relies on them, or when they have to keep turning up, it clearly has a negative impact on the life they can lead. 

What’s more, it creates a real constraint on the business. In this talk, you’ll learn the straightforward process to untangling yourself from the business; a process implemented successfully by Andrew and by countless of his clients. You’ll learn the steps and the psychology to removing yourself from the day-to-day; enabling you to create your ideal life and enabling your business to fulfil its true potential.

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ANDREW LAURIE

Entrepreneur, CEO, author and elite business coach

11:00 - 11:30

HOW FINTECH CAN HELP YOU TAKE YOUR SMB GLOBAL

For a long time, it may have seemed daunting for an Australian small business to expand into and sell in overseas markets. Paying international suppliers and bills overseas or making international wire transfers through a bank were slow and often costly, with the hassle of excessive paperwork and regulations to open bank accounts in each new country. 

Dave Stein, Head of Corporate Development at Airwallex, takes the stage at B2B Expo to speak about how fintech companies like Airwallex can break down these barriers and kickstart an SMB’s global expansion plans.

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DAVE STEIN

Head of Corporate Development- Airwallex

12:10 - 12:40​

PASSION, RESILIENCE, AND WELLBEING THE JOURNEY OF 22-YEAR-OLD HARRY SANDERS

Harry will be sharing his story of success, failure, and resilience. From the lofty heights of getting his first job at age of 16 managing a company’s entire search division to the lows of a failed business and homelessness not long after, Harry knows much about getting back up.

Harry will be sharing his story of success, failure, and resilience. From the lofty heights of getting his first job at age of 16 managing a company’s entire search division to the lows of a failed business and homelessness not long after, Harry knows much about getting back up.

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HARRY SANDERS

Founder & Director – StudioHawk

12:35 - 13:05

CYBER SECURITY AND YOUR SMALL BUSINESS

A cyber security incident that impacts a small business can be devastating. Unfortunately, we at the Australian Cyber Security Centre (ACSC) see the impact of cyber security incidents each and every day, on individuals, large companies, and small businesses. Luckily, cyber security doesn’t have to be difficult. 

There are simple measures that if understood and implemented, can significantly avoid, or reduce the impact of, the most common cyber security incidents. This presentation will provide an overview of the cyber security threats small businesses face, some ACSC insights into the cyber security practises of small businesses, cyber security victim statistics and trends, and will provide important, simple, and effective actions small businesses can take to help protect themselves.

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CRAIG GILLIES

Director, Technical Advice and Uplift – Small and Medium-sized Enterprises & Home Users, Protect and Assure Branch, Australian Signals Directorate – Australia Cyber Security Centre

12:50 - 13:20

BRAND AUDIT – CONNECTING THE HEAD WITH THE HEART

Memories are the link between our past experiences and the present that can be triggered by a thought, word, smell, even an ad on TV. Did you know that in our brain we have one centre for rational thinking and five emotion centres. It only takes a 12th of a millisecond for our emotion sensors to react.

As providers of the brand experience and creators of memories, no matter what your product or service offering is, you need to connect the head and the heart, having your customers experience the emotion, not just be exposed to it.

It is about you making a promise to the customer and following through on that promise, creating a lasting impression.

In this presentation Michelle will share tips and strategies. How to own your brand, breaking the industry stereotypes and ensuring your brand stands out for all the right reasons.

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MICHELLE PASCOE

International speaker, accredited trainer, researcher, author and podcaster.

13:15 - 13:45

THE LATEST DIGITAL CURRENCY CHANGING THE GAME FOR SME’S: QURIOUS?

As a business owner, survival is about evolution. You don’t evolve, you die…..

Seeking new sales channels for your business is an essential part of that evolution. With digital currency being adopted globally, learn how Qoin, a unique player in the digital currency space can assist your business with growing your customer base, tokenising your spare capacity into a growing asset and improving your cash flow and profits.

ANDREW BARKER

Chief Marketing Officer – Qoin

13:30 - 14:00

RE-IMAGINING YOUR BUSINESS SOFTWARE IN THE AGE OF TECHNOLOGICAL DISRUPTION

LYRA MACKAY

Evangelist – Zoho Corporation

14:00 - 14:30

BUILDING A SUBSCRIPTION BASED B2B BUSINESS AND THE VALUE INFINITY LOOP

Do you really know your customers? Can you anticipate their purchasing behaviour? Do you understand what drives them to purchase – from you or the competition?
Savvy marketers do, and will be able to convert one-off customers into long-term subscribers, keeping them engaged month after month, year after year.

Subscription based businesses have proven to be very successful business models in many different sectors, often experiencing strong growth. Interest in subscription models is only growing.

Constantly proving your worth long-term can be challenging, but there are tricks you can use to make the job less taxing and more effective.

In this session, Lauren Moloney, founding member of News Corp Australia’s digital marketing agency, News Xtend, will discuss why knowing your customers and providing ongoing value is the crux of a successful subscription business.Moloney will share some of her challenges and barriers as well as the all-important steps your business could take to create value that appeals to your subscribers and turn the churn.

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LAUREN MOLONEY

General Manager, Growth & Customer Commercialisation SMB – News Xtend

14:40 - 15:10

BUILDING A SUBSCRIPTION BASED B2B BUSINESS AND THE VALUE INFINITY LOOP

If you’re looking to grow or scale your business, you need to hear this. Working with over 60 organisations on their growth strategies, plus scaling Wiise, Managing Director Jonny, will take you through a proven framework for growing your business, with real world examples. 

 At a time where the pace of change is accelerating faster than ever, running a business is not what is used to be. Cash flow management, order fulfilment, technological change, fierce competition, marketing, keeping on top of admin, attracting and retaining talent, regulatory change, the list goes on. Learn a framework that champions these challenges and helps scale your business.

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JONATHAN ATTIA

Managing Director – Wiise

Time
Topic
Speakers
Stage
10:20 – 10:50
FUTURE PROOF! THE WINNING FORMULA THAT TURNS IDEAS INTO INNOVATION
Want to know how to generate practical ideas that will grow your business? Judy will present the steps to unlock your team’s creativity and harness the power of your audience. Then with a little magic turn them into ideas to drive innovation. Stop following and start leading. It’s the secret sauce to winning in business.
JUDY CELMINS

Co-Founder & Marketing Director- Engage4Insights

Stage A
10:40 – 11:20
UNTANGLING YOURSELF FROM YOUR BUSINESS…TO FREE YOU BOTH
Owning a business should offer an amazing level of freedom. Unfortunately, it often just offer amazing levels of work and stress. When the owner is tied to their business, when it relies on them, or when they have to keep turning up, it clearly has a negative impact on the life they can lead. What’s more, it creates a real constraint on the business. In this talk, you’ll learn the straightforward process to untangling yourself from the business; a process implemented successfully by Andrew and by countless of his clients. You’ll learn the steps and the psychology to removing yourself from the day-to-day; enabling you to create your ideal life and enabling your business to fulfil its true potential.
ANDREW LAURIE

Entrepreneur, CEO, author and elite business coach

Stage B

10:30 - 11:00​

GROW YOUR BUSINESS WITH ONE INTEGRATED SOFTWARE SYSTEM

Zoho One offers 45+ applications to run your business across sales, marketing, customer support, finance, back office operations, productivity and collaboration; as well as third party integrations and micro-services to enhance both your front and back-end operational efficiency. 

It is the ultimate Operating System for Business. This session will be ran by Zoho Evangelist, Lyra Mackay. Lyra’s role is to help to spread the word about Zoho’s unique products and culture. By attending a number of events across Australia and New Zealand, Lyra understands the underlying needs of businesses across a range of industries. She is excited to be at the forefront of Zoho’s Australian expansion and looks forward to working closely with customers in both Australia and across the globe whilst providing an education on Zoho’s powerful offerings.

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LYRA MACKAY

Evangelist – Zoho Corporation

11:20 - 11:50

MANAGING YOUR EXPENSE AND INVOICE PROCESSES AS A SMALL TO MEDIUM BUSINESS

Let’s face it – everyone dreads tedious, time-consuming expense spreadsheets and manual data entry. For busy small to medium businesses, this is especially the case.

Let’s face it – everyone dreads tedious, time-consuming expense spreadsheets and manual data entry. For busy small to medium businesses, this is especially the case.

Small businesses often assume that, due to their size, employee count, or income, investing in automation isn’t necessary or feasible. However, Sap Concur have already helped hundreds of smaller businesses in Australia, just like yours. In this session, Fabian will talk about the common challenges that small businesses experience when it comes to expense & Invoice management. Fabian will discuss the new offering that that has been added to the SAP Concur portfolio, which is newly tailored in both price and functionality for small and medium business needs.

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FABIAN CALLE

General Manager – Small to Medium Business in Australia & New Zealand – SAP Concur

11:30 - 12:00​​

EXPLODE MARKETING ROI WITH THE WINNING COMBO: SEO & CONTENT MARKETING

EXPLODE MARKETING ROI WITH THE WINNING COMBO: SEO & CONTENT MARKETING

Learn how you can leverage the power of position 0 in Google for your brand to drive thought leadership by gaining visibility as a subject matter expert in your niche and further increase your Marketing ROI!

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MEZ HOMAYUNFARD

Co-Founder and Head of Partnerships – Online Marketing Gurus

SAFWAN CHOWDHURY

Growth Director at Online Marketing Gurus

11:40 - 12:25​

HEAR FROM ONE OF AUSTRALIA’S LEADING AND MOST ENTERTAINING FINANCIAL MARKET COMMENTATORS, DAVID ROBERTSON​

Hear from one of Australia’s leading and most entertaining financial market commentators, David Robertson, Head of Economic and Market Research at Bendigo and Adelaide Bank.

David will share his understanding of interest rates, house prices, business confidence, State and Federal budgets and Donald Trump’s influence on the Australian economy. Informed, respected and incredibly witty – David speaks in real terms and will leave you with invaluable insights as to how this information will impact on you and your business.

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DAVID ROBERTSON

Head of Economic and Market Research – Bendigo and Adelaide Bank

12:00 - 12:30

DRIVING BUSINESS GROWTH WITH FACEBOOK MARKETING TECHNOLOGY

Facebook is an ever-evolving ecosystem of tools and technology that allows businesses to grow. With the launch of new enhancements every few months, it can be hard to stay ahead in ensuring you’re maximizing your social spend.

In this session, hear from News Xtend’s Social and Content Lead Dionne Alaveras on the latest marketing technology from Facebook and (more importantly) the powers they hold in driving considerable actions, engagement and growth for your business.

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DIONNE ALAVERAS

Social and Content Lead – News Xtend

12:40 - 13:20

SMALL BUSINESS EXPERIENCE: WHAT’S CHANGED, WHAT’S COMING​

The Small Business experience has undergone some major transformations in 2019-2020, including:

  • Introduction of Single Touch Payroll
  • Retiring of AUSkey and Manage ABN connections
  • Expansion of the taxable payment reporting system
  • Introduction of e-invoicing

There are some key hallmarks of successful businesses – what are they, and how can other businesses emulate them?

How can small businesses ensure they look after themselves during stressful times?

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ANDREW WATSON

Assistant Commissioner, Small Business Experience – Australian Taxation Office.

12:50 - 13:20

SMALL BUSINESS EXPERIENCE: WHAT’S CHANGED, WHAT’S COMING

Peter Loosley, Managing Director of Virtual IT Managed Services, has over 30 years’ experience in Information Technology.  Starting as a computer technician fixing circuit boards, to then learn system administration and cyber-security. 

Having honed his skills working for large corporations, the gaming industry and then to eventually become IT Manager of an International Airport and Head of IT for a research company.

He is now recognised as a trusted advisor and thought leader for many businesses since starting his own business 4 years ago and is a sought-after keynote speaker.

Peter has seen massive changes in technology and the growing gap between the business’s understanding of today’s technology and the skills required to properly manage and secure their data.

Peter states, “We are in a war with cyber criminals and if you are not properly prepared and know what you need to do to protect your business, you can easily become a statistic in the evening news”

During his informative sessions, Peter explains some of the way’s organisations suffer data breaches.  He helps business owners understand that no matter how up to date their security technology, their last line of defence is always their users. Are your employees prepared?   Arm them with the skills to become your greatest asset and the first line of defence, not the last.

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PETER LOOSLEY

Managing Director – Virtual IT Managed Services

13:30 - 14:00

SMALL BUSINESS EXPERIENCE: WHAT’S CHANGED, WHAT’S COMING

Every business owner wants better cash flow. Even the most profitable businesses run short of cash at times, especially season businesses or those that are growing quickly.

Many growing and profitable businesses have failed because there wasn’t enough cash to pay the bills. Assuring the cash will be there when needed takes good management, planning and an understanding of how much working capital (cash flow) the business requires.

Today’s session we will explore ways to develop financing needs and other solutions for businesses seeking to optimise opportunity through superior cash flow management.

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ANGUS SEDGWICK

Managing Director & CEO – TIM Finance

13:30 - 14:00

WHY NEWS CORP FOR SMBS?

NICOLE WARE

General Manager, Sales VIC SMB & Real Estate – News Xtend

Some of our speakers
(click here to see all speakers)

Event Gallery

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